Building Blocks of Airbook
What is Airbook? How does it work? Why did we decide to build this?
What Airbook Is and Why We Built It
I wanted to share a bit about what we’re building, why we built it, and how we think it can really help you cut through the noise when it comes to working with data.
I know from firsthand experience that pulling data from a bunch of different tools—whether it’s marketing, product, sales, or customer support—and trying to get a clear picture is a nightmare.
I’ve spent way too many hours jumping between CSVs, dashboards, and SQL queries just to answer simple questions.
That’s where Airbook comes in.
We built it to simplify that entire process by creating a collaborative workspace where both business and data teams can work together to explore insights and build reports—without the hassle of managing complex data architecture or juggling disconnected tools.
Connect
Airbook connects to over 100 different sources of data, from tools like Google Analytics and HubSpot to databases like Snowflake and BigQuery. Once you’ve connected them, Airbook syncs your data automatically, so you’re always working with the freshest numbers.
Let me give you an example.
Say you want to track how a visitor goes from landing on your site, reading a blog post, signing up for a product, moving through your sales funnel, and eventually becoming a paying customer.
Normally, you’d have to pull that data from at least four or five different places. But with Airbook, you connect those sources once, and it brings all the data together for you to explore in one place.
Explore
I know not everyone on your team is a SQL pro, and that’s why we designed Airbook to work for both technical and non-technical users.
Analysts can write SQL queries to get exactly what they need, while business users can explore the same data by creating visualizations and reports with a simple drag-and-drop interface.
Your marketing lead might want to see how many visitors came through a campaign and how many of those converted into leads.
They can just drag the data from Google Analytics and HubSpot into a chart—no SQL needed.
Meanwhile, your data analyst can dive deeper, running queries on the same data to figure out more complex insights.
And the best part is, it’s all happening in the same space.
Dashboard
One of the biggest pains we’ve all faced is outdated reports. You pull data, build a report, and by the time you present it, things have changed. With Airbook, your dashboards are always live.
They update based on the sync frequency you set—whether that’s every 6 hours or once a day—so the numbers you’re looking at are always current.
Let’s say you’re a customer success team keeping an eye on high-risk accounts. In Airbook, you can connect Mixpanel to see product usage, Zendesk for support tickets, and HubSpot for revenue impact. All of that can be pulled into a single dashboard that automatically updates, so your CS team knows exactly who to prioritize, without constantly needing to rebuild reports.
Together
Airbook was built with cross-functional teams in mind.
Whether you’re in marketing, sales, or customer success, it lets you combine data from different sources and get a full view of what’s happening across the board. No more bouncing between 10 different tools or struggling to piece together a customer’s journey. It’s all in one place, ready for analysis.
We’ve all been there—waiting for analysts to pull the data, or the data team waiting for business users to explain what they need.
Airbook cuts through that by letting everyone work together in the same space.
You can invite team members to collaborate in real time.
Analysts can write SQL, while business folks can build charts and add notes, all in one place. No more back-and-forth emails or delays.
What’s Next?
As companies grow, staying on top of your data can feel overwhelming, and it’s easy to deprioritize it when things get busy. Specially if you’re building a fast growing startup!
We don’t want that to happen. That’s why we’re committed to building tools that make data accessible and actionable for everyone—without the complexity.
The idea is to keep you from feeling like you need 5 different tools just to get the insights you need to make decisions.
We intend to make Airbook the go-to tool for every startup from 0 to IPO and beyond.
Whether you’re a small team or a scaling company, we want to make sure you always get all the information you need at any time to help you make the right decisions.
That’s our mission with Airbook.